Let’s get this straight: all your search engine marketing efforts are practically useless if you don’t utilize some effective SEO landing page strategies. Why? Because your landing page is the entry point of all your traffic and leads. For this reason, you should optimize it for the search engines in the most excellent way that you can (what you’re trying to avoid is having thousands of website visitors, but with no sales or opt-ins).

But before we talk about “on-page SEO” mumbo jumbo, let us first discuss what “optimizing” truly means. To me, optimizing does not mean the mere structuring your landing page to attract as much organic traffic as possible. Instead, the true meaning of optimizing is to arrange your landing page for better search engine traffic, and to get higher conversion rates at the same time! Simply put, your landing page should be an intermarriage of high-quality traffic and conversion.

How is this done? Well, a smart marketer will combine elements of basic on-page SEO and good copywriting to get traffic and conversion going on within the landing page. Your main goal is to attract 1) the search engines, and 2) attract people. That’s how money is made in online marketing. Consider the following tips to optimize your landing page for long term business results:

1. Put Your Main Keyword In Your Domain Name. This is a fundamental SEO principle that you probably already know. However, this is becoming harder and harder to apply nowadays. Because of tight competition in the online marketplace, keyword rich domain names are usually already taken. If the .com is no longer available, usually the .net and .biz domain extensions are already taken too. The challenge is to research and choose a keyword with long term traffic potential, and become creative enough to come up with a unique and keyword-based domain name that other marketers in your niche has never thought of before.

2. Install Wordpress On Your Site. Several hosting brands, like Hostgator (mention of brand name is not intended for promotional purposes), allow you to install a Wordpress blog on your site. This will allow you to create a unique relationship based platform on the internet to promote yourself and your business. But another side to this is that a blog hosted on your site is actually great for SEO purposes. Without adding any new pages or subdomains on your site, you can put fresh keyword-rich content on your site whenever you want – all by using a simple blog! If you could get organic traffic going in through your blog posts, your traffic amounts can increase exponentially.

3. Optimize Each Blog Post. Treat each blog post like a separate webpage that needs to be optimized for the search engines. Before writing anything, always start with research of two or three short keywords, and five to ten long tail keywords. Then put those keywords strategically on your blog post for that day. You may not be able to use all those keywords in one sitting, but at least you will have a chance to fill up your site with keyword rich content whenever you want to. If you commit yourself to posting SEO content on your blog on a regular basis, you will experience long term increases and your business will thrive online.