At the heart of every search engine optimization campaign is the task of creating content. When we speak of content, article marketing is the one thing that instantly comes to mind. By writing short SEO articles on your niche or industry, you can start generating organic traffic, create backlinks, and effect viral distribution of your content if your article gets picked up by ezine publishers. The role of article submission in search engine optimization is pretty much indispensible, because content is the food that attracts search engine traffic to you.

However, to generate traffic and get better search engine placements, you have to do more than just submit articles to popular article directories. The days of simply submitting your articles to content farms in order to get backlinks are pretty much over (owing it to the fact that major online search engines have started to “disqualify” backlinks coming from article directories). What does this mean for you and your site? It means, you have to explore new ways of distributing your SEO content on the web to get backlinks and higher search rankings.

When you finish writing an article, your first goal is to post it online and be credited by the search engines as the original creator of it. This is important because no matter how many copies of your article gets reposted on various webpages later, search engines will always give you the credit for it, and you will receive priority rankings for that piece of content. How do you do this? Well, the easiest way is to simply post the article as a separate page on your site. This way, your article can have its own tags for page title, page description, and meta keywords. Instead of being at the mercy of article submission sites, you can have total control over the SEO of your own piece of content, because you posted it in your own site and did the on-page SEO yourself.

The next thing you need to do is to get instantly noticed or “indexed” by the search engines. You do this by socially bookmarking your article in sites such as Stumbleupon or Digg. You don’t have to repost your article. Just submit your link on these sites, and because search engines visit these social bookmarking sites often, they will easily “find” your link there and include it in search engine results as soon as possible.

After you get indexed on search engines, you need to generate backlinks (a backlink is generated when the link for your website is posted on another site, more preferably a high authority site in your niche). To get backlinks for your main website, your goal is to get your article published on other blogs similar to yourself (which includes your website link at the bottom of the article). It is highly recommended that you find these blogs and find a way to contact the blog owner and offer to make a guest post. Some will be more than willing to repost your article and website link on their website if your content is good. And the more guest posts you make, the more backlinks you can generate.